The Sport newspapers was a UK publishers set up in Manchester, England in 1986 by David Sullivan. The companies first publication was a Sunday tabloid named 'The Sunday Sport' which had its first issue on 14th September 1986. Despite it's name sport was not it's primary focus but instead it followed a similar format to other UK tabloid newspapers of the era with a mixture of news and sport stories intermixed with photos of glamour models, although even from its first publication is had more photos of topless models than 'The Sun' or 'The Daily Star" newspapers did at the time.
After it's initial run of just publishing on Sundays in 1988 it launched a mid week edition which came out on Wednesdays named "The Sport" and in 1989 increased this to another edition published on Fridays. By this time the paper had found it's niche and most of it's stories revolved around sex scandals, celebrities, ridiculous fake stories, half naked models and of course the sport coverage. The paper eventually increased it's publications to every day in 1991 and the name changed to "The Daily Sport" except for the Sunday edition which still retained the 'Sunday Sport' name.
Amongst the ridiculous headlines were stories such as "World War 2 bomber found on the moon', 'Bus found buried at the South Pole", "World's biggest baby" plus several long running stories about Marilyn Monroe and Elvis being spotted alive in a variety of locations and people giving birth to various half human half animal babies.
The Sport newspaper continued under the ownership of David Sullivan until 2009, when he sold it but only 2 years later it went into administration and Sullivan bought back the rights for a mere £50000. The newspaper has now returned to the format it had in the 80s with two mid-week plus one Sunday edition.
After it's initial run of just publishing on Sundays in 1988 it launched a mid week edition which came out on Wednesdays named "The Sport" and in 1989 increased this to another edition published on Fridays. By this time the paper had found it's niche and most of it's stories revolved around sex scandals, celebrities, ridiculous fake stories, half naked models and of course the sport coverage. The paper eventually increased it's publications to every day in 1991 and the name changed to "The Daily Sport" except for the Sunday edition which still retained the 'Sunday Sport' name.
Amongst the ridiculous headlines were stories such as "World War 2 bomber found on the moon', 'Bus found buried at the South Pole", "World's biggest baby" plus several long running stories about Marilyn Monroe and Elvis being spotted alive in a variety of locations and people giving birth to various half human half animal babies.
The Sport newspaper continued under the ownership of David Sullivan until 2009, when he sold it but only 2 years later it went into administration and Sullivan bought back the rights for a mere £50000. The newspaper has now returned to the format it had in the 80s with two mid-week plus one Sunday edition.
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